Concevoir Des Baskets

Concevoir Des Baskets is a pop-up school created for Adidas and A Ma Maniere that proposes a new normal for creative pedagogy. Receiving hundreds of applications in less than 24 hours, the pop-up school activated a vacant storefront on the westside of Atlanta, GA through an 8 hour industrial design masterclass.

By removing the atelier from the four walls of academia, the new ecosystem of tutelage invites alternative forms of belonging and multidisciplinary backgrounds. Inspired by Judy Chicago’s The Dinner Party, the project transfigures the educational ceremony and assigns new value and utility by creating a new spatial understanding of design school.

Project Type :: Strategic Design, Brand Design, and Environmental Design

Year :: 2019